Why I do what I do.
Almost everywhere I look, I see companies needlessly losing sales by using photos that aren’t strategic. Images that don’t build trust. Images that don’t show what makes them different or present them in their best light. And it bothers me.
While some photographers are busy trying to create “art” and most of the others just go through the motions, I create headshots that present my clients as professional, intelligent, trustworthy, attractive, approachable and likeable.
First impressions are vitally important and headshots often determine these first impressions.
The internet is a giant match.com, and your website is your “listing”. You’re competing with other businesses to attract clients that are deciding who to “ask out” (someone they’d like to do business with). They’re searching, and they’re comparing you to others. They have MANY to choose from.
If you provide a service, people want to know who will be providing it. They want to know: Can I trust these people? Do they appear competent? Perhaps even; would I like being with them?
You need headshots that make you appear professional, attractive, approachable and likable. If you don’t have them, they’re likely to take their business somewhere else that does.
I love my work and love helping others become more successful. Great images are important because we buy with our eyes. Every creative decision I make is driven by my determination to create images that quickly and elegantly communicate quality, create desire, build trust, and will increase the sales of my clients. I know that if my images increase their sales, they’ll come back for more. And they do. Many have been coming back again and again for well over 20 years.
A lifelong learner, I practice the Japanese process of kaizen, or continuous improvement. I’m always coming up with new ways to deliver better quality and value for my clients and my images get better and better every year. I genuinely want to help my clients succeed. The images I create enhance their image and increase their sales. Put to good use, they can provide a very high return on investment.